Achieve greater monetization opportunities across the widest variety of revenue streams.
Publishers & Media Companies
Achieve greater monetization opportunities across the widest variety of revenue streams.
Lotame’s data connectivity solutions enable publishers and media companies to drive the highest CPMs and yield across direct sold and programmatic channels in a privacy-compliant way. Our identity platform enables you to connect with consumers across all browsers, screens, and platforms and activate at scale on all major adservers, SSPs, and platforms.
Drive revenue by onboarding, connecting, and analyzing first-party audience data from the cookieless web, mobile, CTV, or offline sources.
Extend monetization by enriching audiences with second- or third-party data. And, tap into Lotame’s built-in demand via trusted data marketplaces where you can build privacy-safe, second-party relationships with agencies and brands.
Increase yield by leveraging first-, second-, or third-party data on direct sold or programmatic campaigns — while protecting consumer privacy — with Lotame’s identity platform.
Audience match rate with adserver and 4X increase in targetable impressions using Lotame’s identity platform
SEE CASE STUDY[Panorama] not only gives us insight into our actual audience size but allows us to deepen our understanding of ALL our customers. We can use this intelligence to strengthen our direct advertising briefs, improve personalization, and target first-time visitors, which we couldn’t do before..”
— Head of Display, JPIMedia