Connect, enrich, analyze, and activate first-party audiences across all browsers, devices, and platforms. Powered by our identity platform, our Audience Management solution empowers you to extract the greatest value from your data to build a panoramic, privacy-safe, actionable view of consumers across all screens.
Grow your business with our next-generation solution. Flexible tools and customized add-ons help you build the right mix for your data targeting, analytics, and monetization needs.
Onboard and centralize offline and online data associated to all devices, browsers, and platforms into a single ID.
Build addressable audiences by applying recency, frequency, and boolean logic across various datasets.
Build a panoramic view of your known and unknown consumers.
Discover new insights to inform addressable campaigns, revenue opportunities, and persona development.
Reach and target audiences across browsers, devices, and platforms – no third-party cookies required.
Syndicate across Lotame’s extensive omnichannel integration partners into connected CMS, dynamic creative optimization, social, and analytics and measurement platforms.
Clients cite our leading-edge tech, global reach, and award-winning service. With so much to gain, discover the benefits of our Audience Management solution for your business.
Increase monetization opportunities across all screens
Find and nurture new audiences
See a panoramic view of customers and prospects
Enrich personas with real-time insights
Activate addressable audiences across browsers, devices, and platforms, including CTV
More than doubled Click-Through Rate (CTR) using Lotame’s Audience Management and Data Marketplace solutions
SEE CASE STUDYOur targeting capabilities and client success have grown exponentially, using Lotame’s innovative tech to better organize our data to offer our display advertisers intent and interest segments at scale. We’re able to create an unbeatable value proposition by maximizing marketing efficiencies across all key client verticals.”
— Head of Marketing and Display, Mudah.my
