Lotame is a member of the Network Advertising Initiative (“NAI”) and complies with the NAI Code of Conduct, a set of self-regulatory principles that require NAI member companies to provide notice and choice with respect to Interest-Based Advertising and Ad Delivery and Reporting activities.
ISO 27001 provides requirements for an information security management system (ISMS). Using them enables organizations to manage the security of assets such as financial information, intellectual property, employee details or information entrusted by third parties. It is important not only to establish and implement, but also to maintain and continually improve an information security management system. Lotame's ISMS is certified compliant with the ISO 27001 standard.
Lotame is a member and complies with the standards set forth by the IAB, which is comprised of more than 650 leading media and technology companies that are responsible for selling, delivering, and optimizing digital advertising or marketing campaigns. Working with its member companies, the IAB develops technical standards and best practices and fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing.
Lotame complies with the standards of IAB Good Practice Principles, which enables users in the United Kingdom to opt put of data collection by Lotame.
Lotame is a member of IAB Tech Lab. Established in 2014, the IAB Technology Laboratory (Tech Lab) is a non-profit consortium that engages a member community globally to develop foundational technology and standards that enable growth and trust in the digital media ecosystem. Comprised of digital publishers, ad technology firms, agencies, marketers, and other member companies, IAB Tech Lab focuses on solutions for brand safety and ad fraud; identity, data, and consumer privacy; ad experiences and measurement; and programmatic effectiveness.
Lotame is certified as compliant with the OBA Programme of the European Interactive Digital Advertising Alliance.
Lotame is a member of the Association of National Advertisers (ANA). The ANA is the connective tissue marketers need to make better decisions and drive business growth. Representing more than 20,000 influential brands, the ANA help their members become more effective marketers, build stronger brands, and drive industry and societal change.
Lotame is a member of DCN, a not-for-profit trade organization dedicated to representing high-quality online content providers before the advertising community, the press, the government and the public.
Lotame has registered with the Trustworthy Accountability Group (TAG) and is now "Verified by TAG", an accountability program fighting criminal activity across the digital advertising supply chain. TAG works with brands, publishers and MarTech vendors throughout the supply chain in four areas critical to the continued growth and development of the digital advertising industry: eliminating fraud; combating malware; fighting internet piracy; and promoting transparency.
Lotame is a corporate member of ESOMAR, the global voice of the data, research and insights community. ESOMAR membership reflects the commitment to the highest standards of professional practice as enshrined in the ICC/ESOMAR Code on Market, Opinion and Social Research and Data Analytics, and ESOMAR World Research Guidelines. Within the industry it is a promise to uphold the highest level of professional conduct and to implement best practices that support effective decision-making.
Lotame is a member of the Partnership for Responsible Addressable Media (PRAM). PRAM is a collaborative cross-industry initiative to develop addressable media solutions that advance and protect critical advertising and media functionalities while safeguarding privacy and improving the consumer experience.